Located in the heart of Florentin, one of Tel Aviv’s most vibrant and layered urban neighborhoods, the Florentin Quartet (Reviiat Florentin) project redefines the public realm within a dense residential-commercial complex. The project covers approximately 8000 m² and includes four nine-story residential towers arranged around a system of public plazas and active ground-floor commercial spaces.
A key challenge of the project was the presence of existing decks, which shaped the site’s topography and movement patterns prior to the intervention. Rather than treating them as a limitation, the landscape design uses this inherited condition as an opportunity to rethink the quality, identity, and functionality of the open spaces. The project seeks to translate Florentin’s energetic and informal urban character into a contemporary landscape language – one that is green, shaded, welcoming, and legible for residents, visitors, and the wider public.

At the center of the project, a continuous linear element – expressed in blue – acts as the spatial and social spine of the complex. Stretching across the public realm, the line becomes a bench, a table, a bar, a slide – an urban surface for informal gathering. More than a piece of furniture, it creates continuity between different parts of the site, organizes circulation, and defines a series of sub-spaces for everyday use: sitting, meeting, eating, resting, allowing spontaneous social interaction.

New planting areas with lush vegetation were strategically woven within the deck system, maximizing greenery despite the constraints of the underlying parking structure.. These interventions in a hard urban setting increase the ecological value of the site, support urban biodiversity, and soften the spatial experience of the complex. An intimate green core, protected from the traffic and intensity of the surrounding streets, offers shaded seating beneath trees and among diverse planted beds and lawns, creating a quiet and intimate interior landscape at the center of the block.

The public space is accessed through five pedestrian walkways connecting the project to the surrounding streets. These entrances are designed as welcoming thresholds, integrating durable and climate-adapted vegetation, robust street furniture, and generous seating areas. Together, they strengthen the relationship between the complex and the neighborhood, while ensuring comfortable movement and a clear transition between street life and the inner public space.

The project emphasizes human scale and everyday use, balancing density with openness and activity with comfort. At its core, the blue linear element acts as both infrastructure and identity: a continuous urban gesture that organizes movement, invites gathering, and transforms how the space is perceived and occupied. By linking architecture, circulation, planting, and social use through this activating element, Florentin Quartet creates a contemporary public landscape that strengthens community life and gives the building complex a clear and recognizable spatial character within the evolving fabric of Florentin.

Project Details
Planning Team: Michal Turner, Beni Barzellai, Noah Weishof
Client: JTLV
Location: 32°03’19.3″N 34°45’58.8″E
Area: 8.000 m²
Management: Eitan Getz
Execution: Gan HaKosem
Lighting: Teichman & Co
Photos: Or Meir
Completed in 2025

32.05501871217756, 34.76649583277038